Yantai Agricultural Brands Gain New Glory

Source: YMG;

Reporter: Miao Chunlei

Recently, the cultivation list of Shandong Provincial Famous Agricultural Products Regional Public Brands was officially released. Fushan Big Cherry and Yantai Green Tea were successfully selected due to their excellent quality, profound cultural heritage, and strong market competitiveness, adding two more shining name cards to Yantai's agricultural brand portfolio.

This recognition is not only an authoritative endorsement of the quality and brand strength of these two distinctive agricultural products, but also a full affirmation of Yantai's long?term efforts in cultivating specialty agriculture, advancing brand building, and boosting rural revitalization. The simultaneous inclusion of the two brands further enhances the visibility and influence of Yantai's specialty agricultural products across the province.

"Fushan Cherries—no need to pick and choose." As the core production area of Yantai cherries, Fushan boasts a century?old history of cherry cultivation. With its unique temperate monsoon climate, fertile sandy soil, and ample sunshine, the cherries produced here are well?shaped, brightly colored, plump in flesh, and intensely sweet, truly earning the title of "the first spring fruit in the north."

Being selected as a Shandong Provincial Famous Agricultural Products Regional Public Brand once again demonstrates the brand strength of Fushan Big Cherry. This "red pearl of Jiaodong" continues to gain popularity and influence, driving this specialty fruit into broader markets.

Yantai Green Tea is a masterpiece of craftsmanship from the northern tea region. As a high?quality tea?growing area in northern China, Yantai benefits from its unique coastal climate, high mountains shrouded in mist, and high?quality water sources, giving birth to distinctive Yantai Green Tea. Unlike the elegant subtlety of southern green teas, Yantai Green Tea has a longer growth cycle, thicker leaves, and rich internal content. When brewed, it produces a clear liquor, a strong chestnut aroma, a fresh and mellow taste, and a long?lasting sweet aftertaste, making it a standout among northern green teas.

Each green leaf carries the hard work of tea farmers and embodies the dedication of Yantai's agriculture. This successful selection as a provincial?level famous agricultural product regional public brand further boosted the name recognition of Yantai Green Tea, this "coastal fragrant tea," and makes it a vivid example of Yantai's green agricultural development and quality improvement.

For a long time, Yantai has leveraged its agricultural resource endowments, focused on specialty planting and breeding industries, continuously intensified the cultivation of regional public brands for agricultural products, and promoted the transformation of the agricultural industry from "growing well" to "selling well" and "becoming famous." From the world?renowned Yantai Apple to Fushan Big Cherry and Yantai Green Tea being selected as provincial?level famous brands, Yantai's agricultural brand matrix has been continuously improved, and the vitality of specialty agricultural industries has kept surging. This has not only effectively enhanced the market competitiveness of Yantai's agricultural products but also substantially increased farmers' incomes, injecting solid momentum into comprehensive rural revitalization.

Going forward, Yantai City will take this brand selection as an opportunity to further intensify the cultivation, protection, and promotion of regional public brands for agricultural products. We will continue to improve industrial standards, enhance product quality, and expand sales channels, making Fushan Big Cherry sweeter and Yantai Green Tea more aromatic, and enabling more high?quality Yantai agricultural products to go beyond Shandong and reach the whole country, striving to bring Yantai's agricultural development to new heights.