Toasting to “Long-Tailed Cat” on Yantai’s Summer Nights: Century-Old Changyu Strikes a Refreshing and Slightly Tipsy New Chord

Jiaodong Online, August 9, 2025 (Reporter: Lu Weixia) – When rock vocalists meet the buzz of electric guitars, and century-old wine cellars blend with the vibrancy of a music party, the “Long-Tailed Cat Summer Party” unfolded simultaneously at Yantai Wanda Plaza, Joy City, Fisherman’s Wharf, and Changyu Wine Culture Museum from August 8 to 10, 2025. This three-day carnival, packed with free tastings, cool bands, and fun interactive Q&A sessions with prizes, was not just a festive gathering, but marked a bold new call from century-old Changyu to the young market.  

A New Social Ritual at Parties: “Long-Tail Cat” Awakens Young Palates

On a Friday evening at Fisherman’s Wharf, a sea breeze gently brushed past as neon lights began to glow. On stage, a popular local band played lively melodies, while below, young people holding crystal glasses swayed to the rhythm. Swirling in their cups was Changyu’s newly launched strategic product—the “Long-Tailed Cat” white wine. The same scene played out at Yantai Wanda Plaza, Joy City, and the Changyu Wine Culture Museum. 

“Changyu’s party has totally changed my impression of the brand!” Ms. Huang, a post-2000s attendee, said with a smile after tasting “Long-Tailed Cat.” “It’s exceptionally refreshing with fruity and floral notes. Listening to music and sipping wine on a weekend night—couldn’t get more ‘chill’ than this!”

Many other young people were won over by “Long-Tailed Cat.” At Yantai Wanda Plaza, Ms. Zhou planned to buy several bottles for her best friend’s birthday. “It’s sweet and sour with low alcohol content, perfect for girls’ gatherings,” she said. Meanwhile, Mr. Liu, a seafood lover, deemed it the “ideal pairing for seafood.” He noted, “‘Long-Tailed Cat’ removes fishy tastes, enhances freshness, and relieves greasiness. It’s a perfect fit for Yantai. I’m going to stock up for the upcoming fishing season.” For Mr. Shao, the wine even evoked the feeling of love: “It’s as soft as a kitten, with a sweetly and slightly tipsy taste that strikes a chord deep in my heart.”

With its crisp, refreshing, sweet-sour taste, “Long-Tailed Cat” also won the favor of many out-of-town tourists and foreign visitors. Ms. Liu, a tourist from Zhangjiakou, Hebei Province, was amazed by the wine at her first sip. She noted that her hometown is also a wine-producing region, but it was the first time she had tasted such a unique “Long-Tailed Cat” white wine, which gave her a brand-new wine-tasting experience. At the Joy City party, numerous foreign visitors stopped to sample the wine. The wonderful experience left them giving thumbs-up to Yantai’s wine offerings.

Unlocking New Urban Energy: “Long-Tailed Cat” Breaks into Diverse Consumption Scenes

The future of Chinese wine lies with the younger generation, and the creation of “Long-Tailed Cat” is Changyu’s precise response to young people’s aesthetics of life, rooted in over a century of craftsmanship.

According to on-site reports, the “Long-Tailed Cat” series targets young, fashion-conscious consumers, focusing on the concept of “high cost-effectiveness, low calories, low alcohol, and fresh, healthy living.” This embodies Changyu’s deep understanding of the youth market. The white wine, characterized by its refreshing and easy-drinking profile, prominent floral and fruity aromas, and low bitterness, precisely aligns with the preferences of younger consumers. Its visually striking, design-forward, and internet-savvy packaging directly appeals to its target audience, effortlessly breaking down their preconceived notion of wine as “exclusive” or “inaccessible.”   

At the party, this innovative sincerity quickly translated into consumer enthusiasm. Mr. Sun, a visitor from Wuxi, Jiangsu Province, asked the staff for an online shopping link right after tasting the wine. “I don’t usually drink much, but ‘Long-Tailed Cat’ is just right for me,” he said. “It’s way better than I expected— not too sour or bitter, but very smooth to drink. And the price is very reasonable. Bringing it to weekend gatherings with friends or on camping trips adds style without any pretension.” 

The summer party not only boosted wine consumption but also energized weekend nighttime consumption in commercial districts. “I originally brought my kid to Wanda for dinner, but we were drawn over by the music. We joined the raffle, tasted the wine, and even won a bottle by interacting with the host. My kid had a great time too, so we decided to wander around a bit more and bought some toys and dessert,” said Ms. Liu, a local resident.

Rebuilding Brand Vitality: “Long-Tailed Cat” Defines a New Language for a Time-Honored Brand

In Yantai, Asia’s only “International Grape and Wine City”, the Changyu is more than a name, but has been woven into the city’s fabric, flowing through 133 years of history. This profound history is not just a crown of glory but also a cornerstone for innovation.

Changyu understands that polishing this world-class “golden brand” requires not only preserving the profound craftsmanship of century-old cellars but also embracing the tides of the times with an open mind and decoding the “youth code” to connect with the younger generation. “Long-Tailed Cat” is Changyu’s new “calling card” to young consumers, representing its new explorations in product youthfulness and diversified scenarios.

As seen in the “Summer Party,” music, trends, socializing, and immersive experiences are the lifestyle of the youth, and the home ground of “Long-Tailed Cat.” Changyu is actively breaking down the perceived “aloof” barriers of wine, integrating fine wine into real-life scenes and emotional rhythms of young people, making wine tasting a pressure-free, relatable, and shareable fashionable lifestyle.

It was reported that during the 12 “Summer Parties” held over three days from August 8 to 10, in addition to enchanting band performances, there were also “Long-Tailed Cat”-exclusive surprises, such as no-threshold lotteries and Q&A sessions with prizes. Ms. Wang, who missed the chance to answer questions on the first day, vowed, “I’ll come back tomorrow—I’m determined to take home a whole case of ‘Long-Tailed Cat’!”