The Yantai Good Gifts Collection Event is in Full Swing, with the Registration Deadline on April 25 and Enterprises Can Participate through Self-Application or Recommendation by Districts and Cities
Jellyfish News, April 22, 2025 (YMG All-media Reporter: Pang Miao, Correspondent: Liu Xiaoxia) — Since the official launch of the Third Yantai Good Gifts Collection Event on April 10, 2025, enterprises in the port city have responded enthusiastically, with the enthusiasm for participation remaining high. According to the event organizing committee, up to now, more than 70 enterprises have submitted application materials through the official online channels, involving hundreds of single products, covering multiple fields such as food, handicrafts, and cultural and creative products. The online registration channel for this event will be officially closed on April 25. Eligible enterprises are encouraged to hurry up and participate before the deadline.
The Third Yantai Good Gifts Collection Event is guided by the Publicity Department of the Yantai Municipal Committee of the Communist Party of China, and jointly sponsored by the Yantai Market Supervision Administration, the Yantai Commerce Bureau, the Yantai Municipal Culture and Tourism Bureau, the Yantai Media Center, and undertaken by the Yantai Consumers Association. The event aims to deeply tap consumer brands that represent the city image of Yantai and embody both quality and cultural connotations, creating a new consumption ecosystem of “cultural heritage + industrial upgrading + consumer experience.” In this regard, it will further enhance the urban consumption level and reputation of Yantai.
Since the first event was held in 2021, it has been successfully held twice, receiving over 700 participating products and attracting more than 3 million participants through online voting in total. The 40 final selected “Yantai Good Gifts” ranged from characteristic agricultural products like Yantai apples and Laiyang pears to intangible cultural heritage crafts such as paper-cutting and wool embroidery, as well as well-known industrial products like Changyu Wine and Polaris clocks and watches. These items have become beloved city business cards and souvenirs, effectively showcasing the craftsmanship of Made in Yantai and the cultural charm of the Fairyland Coast.
The reporter learned that this year’s event focuses on quality upgrades, industrial collaboration, and shared benefits for the public. It has specially set up three tracks of traditional craftsmanship, scientific and technological innovation, and cultural and tourism integration, cherishing the inheritance of time-honored brands and encouraging the emergence of new brands. In the future, Yantai Good Gifts tasting centers are planned to be set up in high-traffic areas such as airports, high-speed rail stations, and key tourist attractions, making it easier for more people to experience and purchase characteristic products of Yantai.
The Yantai Good Gifts Collection Event adheres to the principle of a no-fee participation policy. Enterprises can participate either through self-application or recommendations by districts or cities. To qualify, participating enterprises must be registered in Yantai, and their products need to reflect the city’s cultural heritage, possess high local popularity and recognition, and have no unqualified records in quality sampling inspections in the past three years. The companies must also have a complete mechanism for protecting consumer rights and interests, have been included in the Online Dispute Resolution (ODR) system, and have no poor credit records or unresolved consumer complaints. Each enterprise can submit up to three products and is required to provide the relevant qualification certificates and product information as required.
The selection process consists of six stages, including preliminary selection, screening, fine selection, inspection, credit investigation, and award ceremony. It is worth noting that products that participated in the previous two selection sessions but were not selected can still be declared in this session. Additionally, enterprises that have been awarded can also submit other eligible subsidiary products under their brand.
Enterprises interested in participating in the selection can apply online by following the WeChat official account of the Yantai Consumers Association and clicking on the Good Gifts Registration in the menu bar, or by logging in to the Yanhai E-home news client and entering the special page of Yantai Good Gifts to complete the registration. All enterprises are requested to complete their applications before April 25, 2025, to jointly polish the golden signboard of Yantai Good Gifts.
