Two Wineries in Penglai District, Yantai Recognized as National 3A-Level Tourist Attractions

Recently, the Yantai Municipal Culture and Tourism Bureau announced that Longting Winery and Napa Valley Scenic Area in Penglai District have been officially designated as ?National 3A-Level Tourist Attractions, in accordance with the Standard of Rating for Quality of Tourist Attractions and Management Measures of Rating for Quality of Tourist Attractions in Shandong Province.

This recognition not only certifies the two wineries’ compliance with national standards in tourism facilities, service quality, and management of Tourist Attractions but also acknowledges their pioneering efforts in integrating wine culture with tourism.

To date, the Penglai wine region has several distinguished cultural tourism enterprises, including one National 4A-Level Tourist Attraction Winery, five National 3A-Level Tourist Attraction Wineries, one China Ecological Winery Tourism Demonstration Base, two Shandong Industrial Tourism Demonstration Bases, two Shandong Top-10 Agritourism Orchards, two Shandong Cultural Theme Hotels, and one Top-10 Product Development Homestay. These accomplishments form a cornerstone for wine-themed cultural tourism in the Penglai wine region.

In recent years, the Penglai wine region has capitalized on its coastal terroir and tourism resources to pioneer wine culture-oriented and consumer-focused initiatives that merge wine culture with tourism. The region has developed coastal wine routes, connecting Long Dai Winery, Longting Vineyard, Chateau Junding, and other renowned wineries, establishing a Purple Business Card for China’s coastal wine tourism, and allowing tourists to enjoy an intoxicated beautiful journey. Various events, like the ?Penglai International Wine Marathon and ?Qiushan Valley Super Marathon, have further elevated its global appeal. Wineries were encouraged to explore and develop a unique Wine + Culture and Tourism integration path with Penglai characteristics. Against this background, wine estates have responded positively, holding events, such as the launch of the tourism season and the launch of the Eight Immortals series of wines, Starry Sky Campsites, the Tang Dynasty Wine Festival, Chateau Junding Study Tours, Napa Valley Harvest Festival, and Taisheng Town Wine Festival, effectively promoting the extension and improvement of the Penglai coastal wine brand.

In the next step, the Penglai wine region will take the construction and improvement of star-rated tourist wine estates as a handle, encourage and support wine estates (enterprises) to actively create wine estates of A-level tourist attraction, deeply integrate wine grape planting, grape picking, wine making, tasting, product customization, promotion and marketing, and other parts with wine tourism, and create a charming coastal wine estate leisure tourism destination.

Photo Reported by Lu Qifei, YMG All-media Journalist, and Correspondent Chi Junli